NIL INITIATIVES

                      Cool Nation NIL Signing

Cool Nation Signs University of Colorado Athletes Martavious French and Jack Reich to 2025 NIL Class
Football force meets alpine finesse—Cool Nation expands its legacy with dual-sport ambassadors.

Cool Nation, the Memphis-based music brand, proudly announces the addition of two University of Colorado athletes to its 2025 NIL roster:

• Martavious French, a rising football standout whose on-field intensity and leadership signal the next chapter of Cool Nation’s expansion into collegiate athletics.
• Jack Reich, a decorated Colorado skier and recent national champion, bringing precision and poise into his post-competition journey with the brand.

These signings mark Cool Nation’s bold stride into multi-sport representation, blending the culture of football and mountain sports into a single movement. Known for its commitment to reestablish morals values among the future generations , the brand continues to elevate athletes who redefine what it means to be cool.

Jack Reich says:
“Cool Nation is all about celebrating individuality and embracing differences, and ski racing is exactly that”

Martavious French adds:
“Growing up in Memphis, I could have allowed a lot of different things to distract me from my goal. Me decided to be myself and follow my own path is the reason why I made it to where I am today”

What’s Next:

• Exclusive merch collaborations featuring both athletes
• Behind-the-scenes interviews and cinematic visuals
• Community-driven campaigns across TikTok, Instagram, and YouTube Shorts

For inquiries, coverage, or collabs, visit coolnationofficial.com